Empowerment Coaching for Latinx Women

Finally have the courage and confidence to know what’s best for YOU

— even when la familia disagrees. Because you actually do!

And I say this as a Latinx biz owner and work-from-home mom of two boys

who helps with remote learning. Yeah.

Dear Latinx woman, 

Mujer! Glad you’re here. Now settle in and vibe with me for awhile. 

In our community, there’s something big missing….

What’s missing is this….you are allowed to live a happy life. 

That’s the dream! One filled with joy and wants and having your needs met. One YOU create and are proud of. Because you KNOW you can deeply trust yourself. And you can get there because…..

I help mujeres like you to reconnect with your true voice so you can tackle life’s challenges with courage and confidence!

If you’re still reading, here’s what else I know about you:

You’re grateful for what your parents have done for you – taking huge risks to leave their pais, leaving EVERYTHING they know and love behind to find a better future for themselves and you. 

PERO, the pressure of living up to THEIR ideal – (which is to educate yourself and secure the bag para el dia de manana so you don’t have to depend on anyone to take care of you – mi Papi’s favorite dicho), is SO heavy that sometimes it feels like you can’t put it down. 

Mami constantly criticizes you for the way YOU do things because it’s not how things are done en la familia. Ugh! Or Tia Fela tells you to put on make-up, straighten your hair and wear los tacones to find yourself a man so that you’re not alone. Because being single is a TERRIBLE fate. (Lol, I haven’t died yet, soooo.) And never mind the idea that maybe you don’t want a man (and want someone who doesn’t fit the mold you were raised in). 

It’s a pain in the ass.  And all of this shows up as overthinking, indecision, procrastination or avoidance especially when you’ve got big choices to make personally or professionally.

If you find yourself struggling with believing you know what’s best for you, you’re in the right place because….

You deserve to live the happiest life you dream of while also enjoying your loved ones AND the traditions that make sense without letting those tricky ones stop you from doing what YOU want to do.  And deeply trusting yourself to know what’s best for you. Because you DO. 

I know this because I went through the struggle myself. I was taught NOT to trust myself, my judgment or even my feelings. Decades of doubt, unhappiness and not feeling enough. Ya BASTA!!!

I went from that crap to owning my no (because I wasn’t allowed to say no or be mad with others), accepting myself as an amazing person with gifts & talents (because I was cruelly bullied for years) AND deeply confident that I CAN do what I WANT to do even if other people in my life don’t like it (because at the end of the day, I’m responsible for my happiness). 

Not Your Average Coach

What sets me apart from other coaches is that I also dig deeply into la cultura in your family.

Let’s be real – each one of us has las reglas (cultura) – a set way to function. The way your parents and familia taught you is ingrained in your bones. Almost like DNA. They impact every area of your life (social, emotional, mental, physical, spiritual, personal/professional). And while some traditions were (and still are) great, others just don’t vibe with us anymore. And that’s okay, but you don’t know what to do next.

You just wanna live! WITHOUT “what will la familia think?” haunting your every move.  El Cuco chases you when you overthink til morning, don’t make moves because of past mistakes or replay the broken record of “yo no puedo” in your brain. Screw that!

Because we explore how your cultura impacts you AND help to build up your resilience and confidence. Pero how?

I help Latinx women like you notice thoughts, feelings and behaviors so they take decisive action for their needs. You’ll know what your next step will be even if you don’t know how things will end up.

With over 14 years of experience, I help you identify and understand your feelings and behaviors, so you create new habits. IE – target the overthinking, indecision, procrastination and avoidance.

As a Latinx woman (Puerto Rico/Ecuador), I keep in mind the deep cultural pressures that can keep you stuck. Because let’s face it, our cultura is ingrained in our bones and sometimes, can be problematic.

The magic happens when you: 

  • settle down and notice what’s going on in and around you (mindfulness), 
  • pay attention to your feelings (emotional intelligence), 
  • remember your strengths (building confidence & resilience) 
  • and use these skills as your Inner GPS so you deeply trust yourself to know what’s best for you. 

I teach you these skills AND cheer you on while you learn to cheer yourself on. 🙂


Heiddi is amazing! She is a genuine, highly-engaged coach. She is a fierce listener who organically practices radical empathy. During our sessions, I felt heard, seen and understood. I now feel confident about how I can put my ideas into action.”

Natasha H.
Photo by Frank Cone on Pexels.com
Photo by Scott Webb on Pexels.com

I really felt seen, heard, and supported, and the resources you shared with me have been so uplifting and on-point. I loved your personal, professional manner. Thank you so much! I am in a totally different space!

Hazel B.

Let’s Work Together

Finally have the courage and confidence to know what’s best for YOU — even when la familia disagrees.


Let’s Connect

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Book a free 30 minute Water Cooler Strategy Session so we can chat about what’s coming up for you and see if we’re a good fit. Plus you can help me get my 8 cups of water in. Ha!

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